Join Bright Holidays in Helping Serve Over 1,000 Kids in 2019

Bright Holidays History

Bright Holidays, a recognized public charity, helps underprivileged students and families in the greater Jacksonville, FL area during the holiday season, which, for many, is often a difficult time of year. Bright Holidays raises funds locally and works with school principals in the community to identify those in need of clothing, food, school supplies and other necessities. Unlike other charities and foundations, Bright Holidays operates on a seasonal basis, relies solely on volunteer efforts and operates with no fixed expenses.

Bright Holidays, founded in 2003, became a public charity in 2005 upon recognition as a 501(c)(3) corporation by the Internal Revenue Service. Sylvia Johnson, principal of Eugene J. Butler Middle School and former principal of West Jacksonville Elementary School inspired the concept and John Forrester, a local business executive, founded the organization. Inaugural efforts, before the establishment of any organization or certification by the IRS, raised approximately $15,000 which benefited nearly 200 elementary school students and their families. Since becoming a 501(c)(3) organization, Bright Holidays has grown by 500%, reaching well over 800 students and their families in recent years.

Today, Bright Holidays has a functioning Board of Directors comprised of local business leaders and educators. In addition, Bright Holidays has recruited volunteer workers and enjoys relationships with local professional firms to provide pro bono accounting, communications, legal and technology services. As a result of its volunteer Board and these relationships, Bright Holidays requires no operating capital, and last year used 97% of monies raised to help those in need of assistance.

Bright Holidays 2018 Summary

Bright Holidays served 807 children in 2018. Our faculty partners at 41 local schools identified the families most in need. We provided for every child in those families. The schools were primarily located in Duval County, but also included nearby counties.

Each child received these gifts:

  • Shirt, Pants, Underwear, Jacket, Shoes, Socks
  • Book, Toy, Sleeping Bag
  • Winn-Dixie Grocery gift card to the family ($50-250 depending on family size)

All items were new. The clothes were purchased based on sizes provided by the parents. The book was to the child's reading level. The toys came from toy drives, and were age and gender appropriate. The sleeping bags are known to often serve as the child's bed.


Bright Holidays raised $91,869 in cash donations and in-kind merchandise and services.

Cash Donations of $2,500 or more

  • Neviaser Foundation
  • Steven & Elaine Wyman
  • Carolyn & Dan Sizemore
  • Klaus Wenger
  • Warren & Augusta Hume Foundation
  • Vizergy Digital Marketing
  • Christine Shreve / Thomas Bowersox

Cash Donations of $1,000-$2,499

  • Baptist Health
  • TJ Fraser
  • William Green
  • Gary & Melanie Husk
  • Charles Hyman & Janet Healy
  • Sylvia Johnson
  • Tim Murphy
  • A.T. Parsons Jr. Living Trust
  • Publix Super Markets
  • Regency Electric Company
  • Rotary Club of Ponte Vedra Beach
  • Mr & Mrs Mike Roudi
  • Sawgrass Asset Management
  • Debra Shagnea
  • Mike & Sharon Shreve
  • Terry Shreve
  • Ellen & Gerard Sullivan
  • Nim & Jill Viswani

Cash Donations under $1000

92 additional donors contributed a total of $18,223. A critical 20% of our funds.

Donations of services, merchandise & discounts

  • Providence School [toys]
  • Winn-Dixie [gift card discounts]
  • Academy Sports - Southside [various]
  • Walmart - Beach & Hodges [various]
  • Gist Create [website]
  • Pivot CPA [taxes]
  • Crocker Partners [warehouse]
  • Lynette Benton [database]
  • Eavenson, Fraser & Lunsford [printing]
  • Melissa Ross / WJCT [publicity]

Efficient Value from Your Donations

A $100 donation to Bright Holidays, nets one child holiday gifts with a value of approximately $125! The portion of funds raised which goes directly for gifts is 97% (per Bright Holidays tax return). And an estimated $25-$30 of additional value is created as we buy in bulk and get significant discounts from retailers who believe in our mission.


Three categories of volunteers drove the operation.

(1) 41 Bright Holidays faculty representatives performed multiple tasks: they identified the families in need, obtained parental permissions, gathered the children’s clothing sizes from the parents, entered this data into our database, managed the wrapping of gifts, and facilitated the delivery of gifts to families. Their Principals supported it all.

(2) Our major shoppers, who purchased a total of more than 8,000 items:

  • Lindsay Hoffman
  • Frances King
  • Regina Regan
  • Carolyn & Dan Sizemore
  • Paige Wagner

(3) Approximately 200 additional volunteers performed miscellaneous tasks such as shopping, transporting, counting, sorting, and wrapping gifts. These included significant efforts by:

  • Hannah Hawkins
  • Shelley Lowe
  • Atsuko Mason Family
  • Todd Miller
  • Holly Swantek
  • Vizergy Digital Marketing


I hope that this summary inspires you to support Bright Holidays in 2019. We are striving to meet an ambitious new goal of serving 1000 children this year. You can donate funds online, and/or to sign-up for 2019 volunteer opportunities.

Thank You Letters from our Schools and Families

As in prior years, we received many thank you notes from students, their parents and school administrators; please find samples attached.

In the News

Participating Schools

Elementary Schools

  • Arlington Elementary
  • Arlington Heights Elementary
  • Brentwood Elementary
  • Carter G. Woodson Elementary
  • Cedar Hills Elementary
  • Chet's Creek Elementary
  • Englewood Elementary
  • Gregory Drive Elementary
  • Hyde Park Elementary
  • John A. Crookshank Elementary
  • John E. Ford Elementary
  • John Love Elementary
  • Kings Trail Elementary
  • Lake Lucina Elementary
  • Neptune Beach Elementary
  • Oak Hill Elementary
  • Pickett Elementary
  • Pinedale Elementary
  • Pine Estates Elementary
  • Ramona Elementary
  • Reynolds Lane Elementary
  • Rufus E. Payne Elementary
  • Ruth N. Upson Elementary
  • RV Daniels Elementary
  • Sadie T. Tillis Elementary
  • St. Clair Evans Elementary
  • Sallye B. Mathis Elementary
  • San Jose Elementary
  • S. P. Livingston Elementary
  • Timucuan Elementary
  • Twin Lakes Elementary
  • Windy Hill Elementary

Middle Schools

  • Alfred Dupont Middle
  • Lavilla School of the Arts
  • Matthew Gilbert Middle
  • Young Women & Men Leadership Academy

High Schools

  • Andrew Jackson High
  • Douglas Anderson
  • Pedro Menendez High School
  • William M. Raines High

Special Education

  • North Florida School of Special Education

The Board of Directors anticipates that this list of schools will change over time based on the success of fund-raising efforts and the identification of those in need.


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